2024 Conference & AGM


Kelly Gustafson, IIBA – CBAP

Co-Founder, Etcetera Projects

Kelly Gustafson is a trailblazer and a solution wizard in the Canadian financial services industry. She uses her 25 years of experience to fiercely champion independent financial advisors and their business needs. She gets to the heart of advisor pain points and advocates for digital innovation and operational efficiency that supports compliance and provides exceptional client experiences – the things that help you do better business. She is a go-getter who never gives up on achieving your goals and solving your challenges, and always looks forward to doing great things alongside great advisors.

Kelly loves working with people who are committed to making a difference in their own lives and in their communities. When she is not busy helping her clients, she enjoys the simple pleasures of life on her farm in Saskatchewan, where she grows fresh veggies, rips around the fields in her side-by-side, and spends time with her family, friends, and many animals.

Speaking at the Conference


2024 Conference & AGM Registration