2024 Conference & AGM


Eric Lidemark, CFP, CLU, CH.F.C., CHS

Chair, Advocis

Eric started his financial services career with London Life. After an initial period as a representative; he went on to three separate management careers. Since January 2002 he has been an independent producer and principal of Lidemark Financial Group Inc.

Eric is a Past President of the Advocis Greater Vancouver Chapter (2005) and as Treasurer worked on the integration of CAIFA Vancouver and the BC Chapter of the CAFP into Advocis Greater Vancouver. Eric was elected to Chapter Leadership Council in 2006 and served as Chair for 2011/2012. His second stint with the Institute was from 2012-2017. Since 2017, Eric has served on the TFAAC Board. Eric proudly chaired the inaugural Strategies for Success Sales Conference for Insurance and Financial Advisors in Vancouver in 2015.

Eric received his CLU designation in 1983 and was the Dunstall Medal award winner for BC. He was President of the BC Mainland CLU Chapter in 1988 – 1989 and won the DeHaerne Award that year for best chapter.

Eric is a season ticket holder for the BC Lions and watches Blue Jays games as much as possible. Regular year-round activities are pool and golf.

Eric and his wife Jackie enjoy travelling and have thankfully and gratefully been able to get away to many interesting international locales on a regular basis for these past few years. They have one son, Kevin.

In business and in life, Eric has tried to live by his 3 R’s: Reliability, Responsibility and Respect. Resiliency has recently been added as a fourth R.

Speaking at the Conference


2024 Conference & AGM