Living benefits is typically a forgotten and pushed aside conversation. Advisors who focus on living benefits understand the importance and the greatness of it but why does the rest of the advisor community not think the same way? Hard underwriting? Costly premiums? Difficult to understand definitions?

The LB Issue group wants to assist you in feeling comfortable incorporating it into your practice. We will provide great insights, answer questions from advisors who stay away from it and take questions from the audience to tell our expert panel what they are afraid of.