Julie Martini is Vice President, Strategic Engagement for Advocis, The Financial Advisors Association of Canada. With two decades of marketing and communications experience in financial services, Julie combines her professional background and education in cultural anthropology to form a unique understanding of the challenges, opportunities and human behaviours that are driving transitions in the industry. Julie is a Professional Certified Marketer (PCM) and Certified Digital Marketing Professional (CDMP), and holds a Certificate in Diversity and Inclusion from Cornell University.