Greg Pollock is the President and CEO of Advocis, The Financial Advisors Association of Canada. He is responsible for providing effective strategic leadership and direction and oversees all aspects of Advocis’s day-to-day activities. Greg is also the Chief Operating Officer of The Institute, the leading designation body in Canada for financial services practitioners in the areas of wealth transfer, estate planning and living benefits.

Greg was recognized by Wealth Professional Canada Magazine as one of the top 50 leaders of 2021 who helped the wealth management industry navigate a challenging year and was recently appointed to the Financial Services Regulatory Authority of Ontario (FSRA)’s Stakeholder Advisory Committee for Financial Planners and Financial Advisors.