Canada's professional association

The Conference for Advanced Life Underwriting (CALU) is

Canada’s professional association

for leaders in the life insurance and financial advisory industry.

The Conference for Advanced Life Underwriting (CALU) is Canada’s professional association for leaders in the life insurance and financial advisory industry. We provide our 600+ members with high-quality education and with opportunities to connect, stay informed and share ideas on how to enhance the financial well-being of Canadians.

Advocacy is an important part of our mandate. Along with our partner organization Advocis, CALU speaks for thousands of insurance and financial advisors in every part of Canada to grow and preserve the financial well-being of Canadians and family businesses.

Individuals and small business owners across Canada rely on our members to help protect and secure their financial futures. Our members serve their clients with specialized services in areas including:

  • life insurance
  • tax and estate planning
  • business succession
  • retirement planning
  • employee benefits
  • living benefits such as disability and critical illness
  • philanthropy and charitable giving strategies

Since 1991, we have provided a collaborative community to our members – helping them connect, stay informed, and turn ideas into action. Together we share advances in strategies and practice, shape public policy and promote and protect the long-term financial well-being of Canadians.

Our vision

We are the leading resource for advanced planning knowledge for our members and government.

Our mission

To advocate for sound public policy and provide advanced education to leading life insurance and financial advisors so they can protect and improve the financial well-being of Canadians and family businesses.

Strategic plan & updates

Our work is informed by our mission and vision, and supported by our strategic planning.

2023 Year in review

Download the 2023 Year in review (PDF) to see what we have been working on for you.

CALU Strategic Plan - 2023-2026

Strategic Plan

Download our Strategic Plan (PDF), which provides direction on our priorities and initiatives.

CALU Fact Sheet

Fact Sheet

Download our Fact Sheet (PDF) to learn more about CALU and our industry.

Become a CALU member!

When you join CALU, you become part of a national community of industry leaders dedicated to strengthening the financial well-being of Canadians.

Become a Member