In a previous Practice Note from March 2019, we examined several marketing strategies and arrangements which might be in breach of provincial legislation prohibiting insurance companies and agents from offering policyholder inducements including premium rebating. It was noted that even in those provinces where rebating may be permitted (or inducements not prohibited), insurance agents may be sanctioned where such activity is not in the best interests of their clients. This new Practice Note revisits one of the marketing practices discussed in the March 2019 Practice Note, and also reviews another marketing practice which may raise concerns with provincial regulators as being a form of policyholder rebate or inducement.

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