The first national Will Power / Volonté de faire campaign, led by CAGP and sponsored by CALU, launches next week. The campaign encourages Canadians to support their favourite charities in their wills, with a goal of raising the level of charitable giving through wills to 8.5 per cent of all Canadians by 2030.

Follow the campaign online at willpower.ca, and join the conversation on social media with the hashtags #willpowerca and #volontedefaireca.

It’s also not too late to join the campaign as a partner. Please see the CAGP website for more information.

Become a CALU member!

When you join CALU, you become part of a national community of industry leaders dedicated to strengthening the financial well-being of Canadians.